Idea Generation - Magazine Analysis

Situational /Further Analysis;

Vogue magazines - The photographs, as with most magazines, are of very high quality, Vogue uses experienced and highly wanted ones. The focus of the magazine’s photos is of the model’s clothes, so photographers do their best to make the clothes and the models look good. 

The reason many people buy magazines such as Vogue, is for the pictures. There is not a lot of written content in the magazine; only a few interviews and features, the majority is photos, therefore there is a need to maintain a high standard to maintain readership. 

The title is a serif font; it makes it look more elegant and is in silver to coincide with the glamour theme. The barkers are in both serif and sans serif, the bold barkers are sans serif, aimed to stand out more, with the detail in serif.

The target audience is females in their late twenties to thirties. 

Vogue is very successful in attracting its audience, resulting in constant high readership, as a result, does not widely try to appeal to other audiences. The features each month are very similar, and based around fashion, which is what appeals to this audience and it is what the magazine has always been renowned for. 

Situational analysis

 Men's health - is international magazine started in America in 1988. Riding on the success of the magazine in America the magazine moved into the British, Australian, and Latin American, German and Russian magazine markets. Was launched in South Africa in mid-1997 at a point in time when it was deemed that the South African market was ready for such a magazine. Men's Health still outsells other men's magazines in a declining market, which is down 5.2% to 2.1 million readers.

Further Analysis

Representations of masculinity portrayed in the publication (e.g. front cover), specifically in the advertisements within its pages. While those images create media interpretations of maleness within American society, they are definitely oriented to promote a culture of consumption. Giving this publication a popular input, the influence of lifestyle magazines has always been to propose new models in terms of identification, it seems that a study about their conception of masculinity and the way it is represented within their pages is determinant in order to understand how masculinity is socially conceived nowadays. Men’s Health is the most outstanding example of the health-oriented magazines sector, with more titles such as Men’s fitness.