Idea Generation - Survey Results

How I begun with this survey was creating an online survey on "Survey Monkey", I needed to collect enough data to help me with producing my Music Video Production Magazine, to know what people are after.

I believe I collected enough data, to do exactly that. 

With my survey and analysis was completed, my final step in the survey process was to present my findings, which involves the creation of a research report. I needed to include my background of why you conducted the survey; this was so I could find my demographic audience as well as give me ideas and the inspiration to what my magazine should look like too. Also a breakdown of the results; which I should below in my screen-shots of annotated pictures. And conclusions and recommendations supported by this material; which is written within the survey pictures.

This is one of the most important aspects of survey research as it's the key in communicating with my findings so I can make decisions on how to take action with these results.

A background

Before I started working on the details of my report, I explained the general background of my survey research. If I'll be presenting the findings to my audience (the decision-makers), I need to make my research clear, which is including; what objectives were established, and the conclusions drawn from your findings.

Identify research objectives

The goals/objectives I needed to set out to achieve. Before I constructed my survey, I planned on what questions I was going to use for the information I needed to get from my target audience. Once I had these in mind, my survey questions were chosen. 
My audience's answers gave me information I sought after, when I was designing the magazine in my head, I used the survey questions as a way round that, to see if my idea was similar to what my target audience liked, luckily enough it was correct. I made a list of objectives I set out when I started, (all based on the questions I chose) these were met and some that were not, and any other data relating to the planning process, I used as a learning curve.

The data collection process

My data was captured in various styles of questions that I chose to use, the pictures below are labelled with the style, it helps collect different information - which is helping my end of the designing aspect. I used online survey which was called "Survey Monkey", however my survey was sent out to students, only had 9 people answer but I found that these 9, had answered them well enough I didn't need anymore, as the mixture was perfect. The analysis was conducted by automatically adding up on the online site software, I only looked to check-up on it found it was all correct and enough, screenshot it and placed it into a powerpoint to write notes.

My findings

I discovered in my research, were collection of facts that were very important to what I needed, as well as unusual on the open-ended question, however none that were surprising. Briefly some highlight of the key points that were uncovered in my results, was mainly on the theme front and the content. 

Finalizing my thoughts and recommendations

Summarizing findings in the pictures below, they create my action plan. My conclusions and recommendations are based on the data that I gathered. It's from these final gatherings that'll manage towards making my decisions on how to take action on this situation.

The Dichotomous Question

Age is one of the most common demographic questions asked in surveys. How old a person is will often determine his/her knowledge and experience with the focus of the survey. 

So when administering a survey about consumer electronics, a respondent in his say 18 to 20s will most likely answer the question differently than a respondent his 70s, who most likely struggle. Asking about age is often one of the first demographic questions asked in a survey.

The Dichotomous Question

The Dichotomous Question

The Dichotomous Question

The Dichotomous Question

The Multiple Choice Questions

This consists of three or more exhaustive, mutually exclusive categories.  Multiple choice questions can ask for single or multiple answers.  Example; we could ask the respondent to select exactly one answer from the 7 possible,  exactly 3 of the 7, or as many as 3 of the 7 (1,2,or 3 answers can be selected).  

The Open-Ended Question

The open-ended question seeks to explore the qualitative, in-depth aspects of a particular topic or issue. It gives a person the chance to respond in detail. 

Although open-ended questions are important, they are time-consuming and should not be over-used. An example of an open-ended question might be:

(If the respondent indicates they did not find what they were looking for...)

The Multiple Choice Questions

The Multiple Choice Questions

When presenting a design or an idea your choice of colors is very important. Many 

surveys have been carried out on the general public to find out what people like. The findings 

suggest that very young children like bright, vibrant colors (reds, yellows and oranges etc...) 

whilst older people like more gentle or sophisticated colors and tones, such as; shades of 

blue. 

It's very important for a designer to understand the way colors are put together/created 

as this may help in the selection of the right color scheme for a particular age group.